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John Danielson
Hey Everyone,   It appears our trigger campaigns have stopped working.   This is a lead that came in through a form fill. As you'll see, there was an interesting moment captured. This also triggered our trigger campaign for setting up a new lead's email preference center.     This is another lead that came in via the same form, but there's… (Show more)
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Marcie Fontecchio
Does anyone have a recommendation for an affordable tool that allows you to send emails that are auto-populated based on the content of your RSS feed? I just looked at Digesto from Perkuto, and it is AWESOME, but we have never done an email subscription for blogs before, and we have no idea if anyone will even subscribe to our blog, so I'm hoping… (Show more)
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Jeffrey Fishwick
We're moving from Pardot to Marketo and I was wondering if there is any way that I can take our years of prospect/lead activity and move it to Marketo.
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f2d810fae26a85f1795f16a723159dc7e186fca0
Would you regularly take advantage of office hours led by a Marketo consultant?  How often?  Would you want them to be an open forum, a monthly program of specific topic sessions with Q&A, or a combination? Special sessions for beginners vs advanced users? Tell us your thoughts on what would make this a valuable resource!
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Allison Sparrow
this is an example doc used in this post that shows how to create successful nurture programs   Lead Nurture: Email Content (EXAMPLE) Drop Date: MM/DD/YYYY Reviewers: Final Approval:   Overview Purpose: Audience: Hypothesis: Success Metric: Overall Messaging:   General Information  From Name Optimizely TEST From Email…
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Allison Sparrow
Intro | Part II Create your nurture test roadmap  Having a roadmap discussion ensures program alignment before jumping into implementation phase. Set up a Roadmap meeting, use my template, and set an agenda. Before you do anything in Marketo, it’s important to understand the framework of your test. Get aligned on what part of the business you’re… (Show more)
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Karina Guerra
Before launching a nurture, you need to have the answers for combination of business and Marketo technical questions.  This is a list of questions that will help you to prepare, launch and monitor your nurture. If you take the time to find an answer to this questions with your team, the planning and launching of your nurture should be easier and… (Show more)
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Shayla McKnight
Hey guys,   Anybody have experience with Velocity Scripting? We are using custom objects for our Tactile Marketing Automation webhooks. I want to be able to pull some fields out of the custom object and put in an email alert. For example, in our custom object we have the fields order number, status, tracking number, delivery date, etc. Once the… (Show more)
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