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John Danielson
Hey Everyone,   It appears our trigger campaigns have stopped working.   This is a lead that came in through a form fill. As you'll see, there was an interesting moment captured. This also triggered our trigger campaign for setting up a new lead's email preference center.     This is another lead that came in via the same form, but there's… (Show more)
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Alexis Shamsi Hughes
I found this tip in GDPR preparation discussions as an action item we should take to ensure cookie compliance (in addition to setting up a cookie preferences center on our site/Marketo landing pages):   Add a link to your company Privacy Policy page enabling customers to opt out from Marketo tracking. Link should be https://"customer… (Show more)
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Jeffrey Fishwick
We're moving from Pardot to Marketo and I was wondering if there is any way that I can take our years of prospect/lead activity and move it to Marketo.
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Allison Sparrow
this is an example doc used in this post that shows how to create successful nurture programs   Lead Nurture: Email Content (EXAMPLE) Drop Date: MM/DD/YYYY Reviewers: Final Approval:   Overview Purpose: Audience: Hypothesis: Success Metric: Overall Messaging:   General Information  From Name Optimizely TEST From Email…
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Allison Sparrow
Intro | Part II Create your nurture test roadmap  Having a roadmap discussion ensures program alignment before jumping into implementation phase. Set up a Roadmap meeting, use my template, and set an agenda. Before you do anything in Marketo, it’s important to understand the framework of your test. Get aligned on what part of the business you’re… (Show more)
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Karina Guerra
Before launching a nurture, you need to have the answers for combination of business and Marketo technical questions.  This is a list of questions that will help you to prepare, launch and monitor your nurture. If you take the time to find an answer to this questions with your team, the planning and launching of your nurture should be easier and… (Show more)
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Marcie Fontecchio
Does anyone have a recommendation for an affordable tool that allows you to send emails that are auto-populated based on the content of your RSS feed? I just looked at Digesto from Perkuto, and it is AWESOME, but we have never done an email subscription for blogs before, and we have no idea if anyone will even subscribe to our blog, so I'm hoping… (Show more)
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Grégoire Michel
Dear Marketo PM,   I know Christmas is over, but still we are in January and I decided to write that post with the hope that it would be read and taken care of, for good. It's about that long list of apparently minor things that at the end of the day, dramatically impair the productivity and, even worse, induce user errors.   As any one who is a… (Show more)
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Adam Nathan
Hi anyone and everyone   I have a quick on that i haven't been able to find an answer to.   I'm trying to set up a real time personalisation campaign, which i have managed successfully on a particular web link. However, what i really want is for that segment to only trigger when a certain utm parameter is passed to the browser.   Has anyone… (Show more)
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Nick Harberg
Hello everyone.   Situation I have one guided landing page template. This template will be used by four campaigns that each have their own branding. The scss and templates were built so that changes can be made to variables within the scss and when compiled will create a brand specific stylesheet. So each time a new brand is added I change the… (Show more)
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